my BIG fat secret (mBfs) is a program of ideaSPARK/SPARKcon under the direction of Visual Art Exchange. Now in its eighth year, SPARKcon is an open source festival that encourages free thinking and creativity and brings a free event to downtown Raleigh each September.
mBfs allows people to anonymously write a secret thought, mood, dream, or experience and drop the postcard in the mBfs box. The ideaSPARK team will collect, photograph, post, and tag with #mbfs2013 creating a public gallery on instagram.
mBfs branding included websites, labels, and print materials.